PwC: Global entertainment and media advertising revenues to hit US$1.4 trillion in 2030 – as global box office continues recovery
- Global entertainment and media advertising revenues surpassed US$1 trillion in 2025, projected to hit $1.4 trillion in 2030
- Global box office projected to continue recovery and edge near pre-pandemic highs in 2030, while streamers look to consolidation and bundling amid subscription fatigue
- AI-powered hyper-personalisation to see advertising emerge as key
