Pavlos Loizou, CEO Ask Wire
For developers and investors in the Eastern Mediterranean, the traditional “location” mantra is hitting a ceiling. As land prices in the Athens Riviera or Limassol’s seafront skyrocket, the question for the developer is no longer just where to build, but how to capture the 30%–40% premium that distinguishes a “project” from a “product.”
The answer lies in branding—but not always in the way you might
