Cyprus has already embraced mystery boxes, spinning wheels and online auctions. Live-shopping platforms are taking those familiar retail tricks and turning them into a nightly show.
At the Mall of Cyprus this year, Ivan was handed the keys to a new electric Renault 5.
His route to the car had not begun in a showroom. It began inside a sealed mystery box.
Cyprus retailer POW! The Shop had hidden 30 golden Renault
