Ad-supported connected TV (CTV) video services could generate an average of $0.21 per hour of viewing if every available advertising slot were sold, according to a new report from Omdia , establishing a new monetisation benchmark across the ad-supported streaming sector.
The report found that the benchmark applies across Hybrid Video on Demand (HVOD) services offering lower-cost advertising-supported subscriptions, Advertising Video on Demand (AVOD), Free Ad-Supported Streaming TV (FAST) and
