The Cyprus Sustainable Tourism Initiative (CSTI) is encouraging beachgoers to use social media to inspire others to help keep the island’s beaches clean.
Through its new ‘Beachfluencer’ campaign, the NGO hopes to encourage both residents and tourists to preserve Cyprus’ beaches and protect their natural beauty for future generations.
“Protecting our beaches is about much more than removing litter. It is about protecting Cyprus’ natural heritage, strengthening our tourism industry
