
By Kate Miroshnichenko
Objectives and Key Results (OKRs) are a popular, collaborative goal-setting framework, popularised by leading businesses across the world. The trouble is that the OKR framework isn’t always implemented in an actionable way that permeates all levels of an organisation.
Jennifer Montague, the VP of Growth at Onomondo, published a blunt verdict in July 2023: OKRs are dead. She argued that the practice of OKR goal setting was






