Global smartphone market shifts towards premium devices
The global smartphone market is undergoing a major structural transformation , with manufacturers increasingly abandoning low-cost, high-volume strategies in favour of premium devices as rising component costs and geopolitical uncertainty reshape the industry, according to the latest research from Omdia.
Omdia’s latest global smartphone forecast predicts that worldwide smartphone shipments will contract by 12.2 per cent year-on-year in 2026 , falling to 1.093
