
Q: Luxury real estate has traditionally been associated with lifestyle. Why is the conversation changing now?
For many years, luxury property was primarily marketed through emotion: lifestyle, design, location and prestige.
Those elements remain important, but today we are seeing a much more strategic mindset among global investors.
Ultra-high-net-worth individuals are becoming increasingly focused on wealth preservation, stability and long-term value retention. In an environment shaped by economic volatility and






