A jump the world has never seen before: Pole vault world record holder Armand “Mondo” Duplantis mastered an extraordinary challenge in Stockholm, living up to the title “Jump of the Year” . Challenged by Lidl, the exceptional athlete and holder of 15 world records did not jump over a traditional bar, but over a 5.50-metre-high, 12-metre-wide and 30-centimetre-deep wall of products, built from the discounter’s extensive own-brand assortment.
The impressive
