Like many whiskey distillers, Heaven Hill Brands is rolling back bourbon production this year, as demand lags. Yet, as the American spirit faced a tumultuous market in 2025, the Kentucky company built a new, $200 million distillery in the heart of bourbon country, adding 155,000 barrels of capacity.
Famous for brands like Evan Williams and Elijah Craig, Heaven Hill exemplifies an industry in whiplash, one struggling and growing all at
