Most of the public discourse around AI in marketing still operates in extremes. On one end, the evangelists who promise that generative tools will replace entire departments. On the other, the sceptics who dismiss it as a glorified autocomplete. In practice, most agencies are finding a more balanced approach.
At the agency level, AI has quietly moved past the experimentation phase. Tools like ChatGPT, Midjourney, Perplexity, and a growing constellation
