Lidl’s kitchen and household brand SILVERCREST is launching internationally with a new, independent brand identity. As part of its realignment, SILVERCREST announces a partnership with former world number one tennis player, eight-time Grand Slam winner, and passionate amateur chef Andre Agassi , who will also be the face of the brand’s first advertising campaign. Under the motto “Makes your life easy.» SILVERCREST can be experienced through a diverse product range.
