Marks and Spencer is one of the latest UK high-street brands to launch a ski-wear collection. Even supermarket Lidl are in on the action, with their ski range starting from under €5. This follows earlier moves by fast-fashion retailers such as Topshop which launched SNO in the mid 2010s and Zara’s imaginatively titled Zara Ski collection, which launched in 2023.
Fast fashion brand PrettyLittleThing’s Apres Ski edit
