Cyprus is tightening oversight of influencer marketing, as authorities step up inspections to ensure that paid social media promotions are clearly labelled as advertising, in a global market projected to exceed $30 billion in 2025.
Once dismissed as a passing trend, influencer marketing has evolved into a dominant advertising channel.
Globally, the sector is expected to surpass $30bn this year, up from around $24bn in 2024, reflecting how strongly online
