Big brewers and their shareholders are hoping for some 2026 cheer, betting soccer’s World Cup and a pivot to soft drinks can help overcome challenges from geopolitical turbulence, health-conscious Gen Z youth and cost of living crises.
Heineken this week announced plans to cut up to 6,000 jobs over two years. Carlsberg warned of another gloomy year for consumer spending and trade war risks, and Budweiser-maker Anheuser-Busch posted its lowest
