
By Paolo Laudani and Helen Reid
Germany’s Puma and fierce rival Adidas have their roots in the very same house where brothers Rudolf and Adolf Dassler launched their shoe business a century ago, before a major fall-out between the siblings split the company in two.
From the split of the original company Geda, Rudolf founded Ruda – later renamed Puma – while Adolf founded Adidas. The two firms’ headquarters remain






