The PLANBEE launch conference in Amman marked the official start of a new Bee Economy movement in Jordan, bringing together regional and European stakeholders under a Cyprus-backed initiative.
The event, titled “From Hives to Horizons: Building a Sustainable Bee Economy in Jordan” , was organised by the Jordanian foundation Hand in Hand for Economic Empowerment and Entrepreneurship.
It attracted more than 300 policymakers, beekeepers, entrepreneurs, researchers, environmental organisations and tourism
