Strategy games are quietly reshaping top-tier pricing, proving that the once-untouchable $99.99 ceiling is no longer the limit.
The analysis, written by Lera Kalashnikova and Alina Zlotnik and based on AppMagic data, was featured alongside other pieces in AppMagic’s biweekly newsletter.
Historically, Strategy has always been a genre driving significant player spending. In 2025, however, it has reached truly record levels.
By day 90, iOS paying users in the US
