
By Lauren Alex O’Hagan and Lame M Kenalemang-Palm
In the depths of winter, sunscreen might not be top of many people’s shopping lists. Yet it remains a staple in most households, and many of us are encouraged to use it year-round. But sunscreen’s history reveals more than just protection from the sun.
For decades, sunscreen advertising has shaped beauty ideals, dictated how women’s bodies should look and reinforced social norms.






