Gamification may have become one of the tech industry’s most overused buzzwords, yet very few have attempted to measure it as an investment category.
According to Diana Barsukova, who led InvestGame’s first-ever systematic review of the space, the sector has now expanded into a capital-intensive ecosystem that spans EdTech, Fitness & Wellness, and Entertainment & Social.
As she noted, gamified consumer apps built on explicit progression mechanics have generated more
