In an era where headlines—not just hypotheses—shape science, visibility can elevate—or endanger. From de-extinction startups to CRISPR livestreams, scientists now navigate peer review, public scrutiny, media theater, and PR blowback.
In today’s scientific landscape, the laboratory is no longer a private space. Discovery happens under the spotlight, calibrated not just for accuracy but for attention. The modern scientist must perform—balancing rigor, visibility, and narrative control in an ecosystem where audiences,
